Read on if you want to learn why using social media marketing in 2018 is so important for your business.
Having a social media presence makes it easier for possible customers to find your brand or business and connect with it. Do you want to create a loyal customer base? Social media is the way to go. Not only does a social media presence improve brand loyalty, it also improves brand authority. By providing your followers with valuable information they can use, you establish yourself as an authority on your given topic. Talk about your products, services, and who you are. The more your followers know about you and your business, the more loyal they become.
Establishing a presence on social media also increases traffic to your website. Original and engaging posts give users a reason to click though to your website and possibly convert. Be warned however, when compared with other traffic tactics, social media generally falls third or fourth in line. This can change if you set up campaigns to specifically drive traffic and take action on your website. Additionally, we find that even though social media traffic may be less than other traffic types, the users are more likely to convert based on their brand loyalty
SEO rankings are constantly changing. You can help improve your rankings by establishing a presence on social media.
Regular updates and blogs will help, especially when sharing content on social media. By sharing this content, you are helping search engines validate your website authority. Certain types of social media posts, such as YouTube videos, can sometimes rank higher than portions of your website.
Social media marketing has many benefits for small businesses, as well as larger companies and brands. Regularly updating your social media will lead to improved brand awareness, loyalty and authority, better SEO rankings and increased website traffic. Need help with your social media or have any other questions? Don’t hesitate to call, we are happy to help!