Social Media

Read on if you want to learn why using social media marketing in 2018 is so important for your business.


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Why Social Media Marketing is Important for your Business

Social media is a great way to reach millions of people worldwide. It is rapidly becoming one of the most important aspects of digital marketing and has many benefits. So why is social media marketing important for your business?

Improving Brand Awareness

Your brand or business will benefit from having social media pages in many different ways. First , it will improve brand awareness. According to 90 percent of marketers, spending just a few hours a week on social media has increased visibility and improved user experience. Applying a social media strategy will help you increase brand or business recognition with your target customers. Social media is a profitable digital marketing platform that can be used to reach a wide audience. Social media marketing can make it easy to spread the word about your products, services and mission.


Signing up and creating an account is free for all large social platforms. Although there are paid portions of such platforms like Facebook and Istagram, you can begin building your audience with next to no budget. When compared with certain types of traditional marketing, the long term ROI social media can provide makes much more sense. Paid advertising on social media platforms can also be extremely cost-effective because of the ability to target specific people. Start small and see what works. A little time and money goes a long way.

Customer Engagement and Satisfaction

Social media makes interacting with customers easy. It’s a stress-free environment that centers around communication. Use this to your advantage and use social media to attract attention to your brand or business. Good communication plays a vital role in customer satisfaction. Most customers value personal and modified replies to comments and messages. Do you want to improve customer satisfaction? Interact with your followers and personalize your replies, they will appreciate it!

Brand Loyalty and Authority

Having a social media presence makes it easier for possible customers to find your brand or business and connect with it. Do you want to create a loyal customer base? Social media is the way to go. Not only does a social media presence improve brand loyalty, it also improves brand authority.  By providing your followers with valuable information they can use, you establish yourself as an authority on your given topic.  Talk about your products, services, and who you are.  The more your followers know about you and your business, the more loyal they become. 

Marketplace Awareness

Marketplace awareness is considered to be one of the most valuable advantages of social media for businesses. Social media can help you get a better understanding of your industry as most platforms make it easy to observe page activities. Business pages on both Facebook and Instagram give access to additional demographics which will help you understand your audience. This in turn makes it easier to set up targeted campaigns and advertisements. Even with recent changes regarding user privacy and what information is collected, social media is a realtime way to understand who engages with your brand.

Increased Website Traffic

Establishing a presence on social media also increases traffic to your website. Original and engaging posts give users a reason to click though to your website and possibly convert.  Be warned however, when compared with other traffic tactics, social media generally falls third or fourth in line.  This can change if you set up campaigns to specifically drive traffic and take action on your website.  Additionally, we find that even though social media traffic may be less than other traffic types, the users are more likely to convert based on their brand loyalty 

Social Media Marketing

SEO Rankings

SEO rankings are constantly changing. You can help improve your rankings by establishing a presence on social media.
Regular updates and blogs will help, especially when sharing content on social media.  By sharing this content, you are helping search engines validate your website authority.  Certain types of social media posts, such as YouTube videos, can sometimes rank higher than portions of your website. 

Echo Digital Solutions

Social media marketing has many benefits for small businesses, as well as larger companies and brands. Regularly updating your social media will lead to improved brand awareness, loyalty and authority, better SEO rankings and increased website traffic. Need help with your social media or have any other questions? Don’t hesitate to call, we are happy to help!