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Keeping the attention of your website visitors can be a hard task. You may have spent months working on your website, rereading your content, switching images around and writing engaging blog posts. However your visitors might not stick around. We have compiled a list of possible reasons why people may leave your website and what you can do to fix it. 

  1. Too Many Ads

No one likes to be bombarded with ads when visiting a website. Using ads on your website is perfectly fine, however make sure you place your ads conservatively and with purpose instead of spamming your visitors with popups and advertisements. 

  1. Bad Navigation

There is room for creativity in website design, however your menu is not the place to do this. Few things are more frustrating for your website visitors than having to figure out how to navigate the menu. Your website navigation should be logical, intuitive and easy to understand so your visitors can easily locate the information they need. 

  1. Obtrusive Use of Audio and Video

Auto-playing Video or Audio can drive people away. Not only will automatic Video and Audio override what your visitors are currently listening to, it might startle them too if their volume is turned up. Give users the option to play video or audio instead of forcing them.  In many cases browsers are now blocking this from happening to improve the user experience.

  1. Poor Legibility

Your website must be legible. No one wants to read long paragraphs of text, or deal with complex language when visiting a website. Avoid typos and make sure your body text isn’t too small. A bad user experience will drive your visitors away.  

  1. Not Responsive

Mobile traffic has surpassed desktop traffic in recent years. Therefore it is important to tend to the needs of your mobile visitors. Make sure your website is mobile-friendly, responsive and fits your user’s screen. 

  1. Poor Design

A cluttered homepage, poor or dull design and bad content will drive your visitors away. Make sure your website is easy to navigate. In most cases, less really is more. 

When hiring a web design company, make sure they know what they’re talking about before signing a proposal. Rather than making a decision solely based on price, consider their track record and knowledge. For questions please contact us at: info@echodigitalsolutions.com or give us a call (774-312-1545)!

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